The new logo is the fifth in Pepsi history. Soviet Premier Khrushchev and U. Vice President Nixon share a Pepsi. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the ounce bottle gives way to the ounce size. Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world. Pepsi is also the first company to respond to consumer preference with light-weigh, recyclable, plastic bottles.
The campaign is "Have a Pepsi Day! As people get back to basics, Pepsi is there as one of the simple things in life. Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added. However, the new formula is met with widespread consumer rejection, forcing the re-introduction of the original formulation as "Coca-Cola Classic.
The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle. By the end of , the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls.
After a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. Ray Charles joins the Pepsi family by endorsing Diet Pepsi.
Pepsi introduces the first beverage bottles containing recycled polyethylene terephthalate or PET into the marketplace. The company became one of the largest snack food companies in the Southeast. In addition, FLNA, through a joint venture with Strauss Group makes, markets, distributes and sells Sabra refrigerated dips and spreads.
For more information about Frito-Lay visit: www. The Quaker Oats Company was officially formed in when four American grain pioneers came together to incorporate the now familiar name.
Dedicated to making hearty oats delicious and convenient, Quaker has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas. For more information about Quaker Oats visit: www. Over the course of more than years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities.
PepsiCo: ad spend worldwide More interesting topics Related topics. Coca-Cola Company. Snack Foods Industry. Non-alcoholic beverages and soft drinks in the United States. Go to report. Contact Get in touch with us. We are happy to help. Vianny Gutierrez-Cruz. Sales Manager — Contact United States. Are you interested in testing our corporate solutions?
Please do not hesitate to contact me. Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. Additional Information. PepsiCo's fiscal year ends on the last Saturday of each December, resulting in an additional week of results every five or six years. Biggest companies in the world by market capitalization Non-alcoholic Beverages. Brand value of the most valuable soft drink brands worldwide Global beverage market: leading companies , based on sales.
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