Find out how you can use different types of social media platforms and formats to reach your digital marketing goals. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.
So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn you can find that anywhere! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time.
To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Follow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works.
Social media managers hopping on to a short call to hear about a new platform we should be on pic. The first question you should ask before joining a new social media platform is: where is your audience? It makes more sense to go where your audience is already hanging out than to join a new platform and attract your audience to it.
The second thing to understand is how your audience is using that platform. What type of content are they looking for? Which types of accounts do they follow?
Are they passive consumers or content creators? For detailed insights into how people use different social media platforms, dive into our State of Digital report. Source: Digital report. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. Ahead of World Emoji Day, Adobe is releasing its study on global emoji trends and their social impact. Sprout Social has conducted a comprehensive study on the best times and days to post on social platforms in Save the date, Twitter is bringing back verification this January.
Oh, and it shut own Periscope too. How was your …. Subscribe to our Newsletter. Search Menu. Editors Guest. Facebook, with more than two billion users worldwide, is the most powerful and influential of the social networks.
It is a great way to connect with family, friends and friends of friends. It remains mainly a personal network for most people, but it is useful for business and professional outreach as well. As we have seen from recent stories about the election , the platform played a critical role in spreading information and disinformation.
Facebook Live, which allows you to broadcast instantly around the world, can be a useful tool. Like most platforms, Facebook offers privacy settings for your content so you can decide who gets to see what. Settings include content that can be seen by everyone online or by just your friends, or by customized groups you create coworkers, for instance, family or your high school teammates. These can include how relevant the content is to your audience, predictions on whether people will comment or share it and judging it against the other content that is available to show at a particular time.
In addition to a personal profile, creating a business page lets you connect with people who want to know more about your work. You can share updates, progress reports and ideas with a wide range of folks who may not visit your website on a regular basis.
Learning how Facebook ads work is essential for your digital marketing plans. Just like in the offline world, if your product, service or idea is something people like and want to connect with, they will want to do the same on Facebook. To learn more about using Facebook for business, take a look at its official guide.
Use Facebook to follow companies you are interested in and to get ideas about openings and opportunities. Put your personal network to work to help you identify client or employee leads. Your friends and family can be helpful if they know what you are looking for.
Facebook offers an unusual feature called Legacy Contact. It allows someone that you designate to handle your account when you pass away, without giving them access to your account while you are still alive. Everyone, regardless of their business or career goals, should follow the online instructions and create a Legacy Contact today. Instagram, built around photos, videos and captions, has grown to million users and is increasingly part of the business world.
If you and your work are visually driven, Instagram should be part of your business toolkit. Any company aimed at consumers, including travel, beauty and more, can do well on Instagram, but we are also seeing older, B2B companies like General Electric and IBM using Instagram. Patience and experimentation is key as you find the right formula that works for you.
For example, spend time looking through popular hashtags to see if your post is a fit; so that more people can discover you. Same thing goes for tagging other relevant accounts with an sign. You can find more tips in this excellent guide from DigitalTrends.
Features like Instagram Stories , which allow you to tell, well, a story, using multiple photos and videos, are ways to use Instagram in a business environment. These stories last for 24 hours, which means time frame should be something you have to factor into your decision to make them.
Most of the time, you are better off creating visuals and graphics you can use on multiple platforms that will also have a longer shelf life. Instagram is all about getting existing and potential customers excited about what you do, so be sure to explore it.
Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social Media currently has a huge share in the job market.
Another key important reason for the success of social networking sites is that they help businesses to reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted ad solutions using which businesses can reach its potential customers basing on the profiles of their users. Social Networks also have unique access to the most personal information of its users like their hobbies, interests, places frequently visited, etc.
The internet has opened up communications across the boundaries of the world. And, social networking has helped people to expand their network, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills which summarizes the reason for their popularity. Claudia is a blogger by profession. She loves writing, reading, and traveling. She contributes to World Financial Group.
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