Speaking at an event to mark the launch of the device, group chief executive Dana Strong said: "Sky Glass is the streaming TV with Sky inside, providing the total integration of hardware, software and content.
We believe this is the smartest TV available, and that customers will love it. The launch of Sky Glass is the biggest product launch by Sky, the parent of Sky News, since it was bought by the US broadband and entertainment giant Comcast nearly three years ago in the face of competition from Disney and Rupert Murdoch's 21st Century Fox. All of those were, as Sky's chief executive Dana Strong noted today, services people didn't actually know they wanted - until they had them.
The launch, which Comcast's chairman and chief executive, Brian Roberts, has described as offensive rather than defensive, has to be seen in the context of wider developments across the telecoms and media industries.
Some will see it as an attempt by Sky to confront head-on providers of streaming services, such as Netflix, which have for some time been cutting deals with TV manufacturers to make their services more prominent, for example by having a specific button on the remote control. Read more here. The company also plans to launch a 4k smart camera next year that will pair with Sky Glass and allow people to watch films together, play games, workout and join in calls.
Sky has committed to being Europe's first net-zero carbon entertainment company by , and Sky Glass is the world's first television to be certified as carbon neutral.
It also has energy-saving features including auto-switch-off and has completely recyclable packaging, according to the company. Consumers will be able to either buy it in one go or to spread the cost with interest-free monthly payments in the same way they do when purchasing a mobile phone.
The company says that all of the Sky Glass models come with a full two-year warranty and a free delivery service that includes unboxing and packaging removal. It was separately announced that Australian pay TV firm Foxtel would be the new system's first syndication partner. Asked whether this was an attempt by Sky to muscle in on the TV manufacturing market Brian Roberts, Comcast's chief executive and chairman, told Ian King Live: "We're going to be able to licence our technology all over the world.
Sky is the parent company of Sky News. Sky News operates under an independent editorial policy as part of undertakings detailed in our Editorial Guidelines. These are publicly available here. Watch Live. Sky Glass: New 4k UltraHD smart TV set to replace satellite dishes and boxes The new device from Sky is set to aggregate a range of electronic devices normally spread throughout a home into one single location, just as it plans on doing with content from platforms such as Netflix, Disney and Amazon.
SKY customers can now get Netflix for free. To get Netflix for free as a Sky customer, you will need to have Sky Q and Netflix, but will only end up paying for the standard Sky Q subscription. This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.
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