Why google urchin

For example, if servers were added, removed or changed Urchin should also be configured to adapt to these changes. As Google Analytics is in the code of the website and triggered by the client, it requires very rare maintenance only when it comes to adding functionality to the code. Since Google Analytics was launched in , the company has turned it into its flag product. Google has kept Urchin and developed it slowly since then, but the vast majority of features were added only to Analytics, including Adwords, Adsense, WebmasterTools and other important integrations and features.

Urchin was never a Googley product, it is hard to implement and very technical in its nature. Second, Google Analytics is a fountain of gold. Of course, after buying the company, Google is free to do with it as they see fit. It's a shame, however, because Urchin's tools were indeed some of the best, and Google Analytics is not a drop-in replacement. We've long since given up hope of ever seeing 6.

You must login or create an account to comment. A veteran of the IT industry and a scholar of antiquity, Ken studies the emergence of intellectual property regimes and their effects on culture and innovation. Email ken arstechnica. Default installations of Google Analytics send tracking data to the Google Analytics server. You would use this method if you have installed the Urchin software for your website and want to send particular tracking data only to the Google Analytics server.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. How will iOS15 affect my campaign analytics? Popular Categories. Popular Tags. Google Analytics web analytics training resources adwords Google Analytics search engine optimization bigquery pay per click google analytics premium. Cardinal Path. More Posts. Chicago, IL N. Privacy Policy Terms and Conditions. Thank you for your submission. Message Sent. Thank you for registering.

Watch Webinar Recording. You can view the video here. Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics. Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event. Know More. Thank you for submitting the form. Click here to watch the webinar video.